Stay tuned for #MindsMatter 2017 updates to come this summer!

Break the Stigma Social Media Campaign

National Suicide Prevention Week, September 5 – 11, 2016


minds matter



Each year, over 42,000 Americans die by suicide. Despite this statistic, we also know that for every death, 278 people manage to move past those thoughts. The work PRS does in our community is a critical piece of the life-saving public health safety net for those in crisis.

We need your help to spread awareness of suicide prevention and mental health.  Let’s all work together to break the stigma!

What is #MindsMatter?

We’re glad you asked! The PRS #MindsMatter campaign is a social media initiative designed to encourage our followers (you!) to speak out about suicide prevention and mental health. Our #MindsMatter pledge outlines activities that you and your friends can do to make a difference and spread awareness during National Suicide Prevention Week (NSPW). Click the button below to see what it’s all about!

Why should you participate?

If our pledge activities weren’t enough to entice you, here are some facts.  Suicide is the tenth leading cause of death in the United States, and the only cause of death that did not decline statistically over the past several years.  Suicide is the second most common cause of death today among young Americans, aged 15-24. In the CDC Epi-Aid Report on Youth Suicide in Fairfax County, 16 suicides among youths aged 10-24 occurred in 2014 alone. The Arlington Community Report Card, published by the Arlington Partnership for Children, Youth and Families, stated that 29% of 12th graders and 26% of 10th graders reported depressive symptoms, which can lead to suicidal thoughts and actions. We know suicide is preventable!  We want you to be part of the solution!

What does PRS do?

PRS exists so that individuals living with mental illness, substance use disorders, mild intellectual disabilities, autism spectrum disorders, and anyone facing life crises can achieve safety, personal wellness, recovery and community integration. As one of PRS’ core programs, PRS CrisisLink brings immediate help, hope and healing to empower individuals facing serious life challenges, suicidal thoughts, emotional or situational problems. During the 2015 fiscal year, PRS CrisisLink handled over 34,000 crisis calls and 5,600 crisis text conversations from the Northern Virginia region. 

What more can you do?

By participating in PRS’ #MindsMatter campaign during NSPW 2016, you are actively supporting PRS’ efforts to save lives and educate the public about suicide and mental health. Together, we can destigmatize the act of contacting a crisis hotline or textline, or even simply discuss mental health issues openly. With your support, we will be able to reach a greater number of at-risk youth and families and provide them with the resources they need to achieve personal safety.

Check out our #MindsMatter t-shirt, which not only advocates for suicide prevention, but allows you to participate in our fun social media activities during NSPW. Be sure to share our pages with your family, friends, coworkers and extensive email contact list! The more people that participate, the more lives we can change.  Click on the ribbon below to buy your t-shirt now! (T-shirt campaign has ended; please email Lauren at if you’d still like to order a t-shirt).

MMLogo for shirt

Click below to follow our PRS Facebook and Twitter pages so that you don’t miss a second of our #MindsMatter campaign. 


Thank you to our media partner, The Connection Newspapers, for supporting #MindsMatter and spreading awareness!

Connection to Your Community

More questions?

For other questions or comments about the PRS #MindsMatter campaign, please contact Lauren Padgett or Meredith Hovan. Thank you!